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Facebook Ads Mastery
Facebook Ads Basics 👍
What Is Facebook Advertising?
The History of Facebook Advertising
How Do Facebook Ads Work? + VIDEO (3:07)
Facebook vs AdWords - Who Wins? + VIDEO (5:17)
Where Instagram Fits In
Endless Targeting Possibilities + VIDEO (5:15)
New & Different Networks
Audiences Are Your New Hooks
Navigating Facebook Business Manager + VIDEO (6:05)
Structure of Facebook Ads + VIDEO (6:12)
The Unknown Facebook Secrets + VIDEO (9:41)
The Most Powerful Audiences 👑
Understanding Audiences
Exhausting & Order of Audiences + VIDEO (8:05)
Cold & Hot Audiences + VIDEO (7:31)
The Offer Thermometer + VIDEO (6:27)
The Ad Blueprint 💙
New Ad Types
Ad Variety
Building War Chests
Unknown Dark Posts? + VIDEO (3:56)
Iterations vs Redesigns
Stronger Research 💪
Full Funnel Analysis + VIDEO (2:23)
Graph Search + VIDEO (2:00)
Audience Insights + VIDEO (2:28)
Why Am I Seeing This?
Competitor Comparisons?
Setting Things Up For Success 🏗
Tracking Everything + VIDEO (5:11)
Types of Campaigns + VIDEO (2:49)
Campaign Setup
Ad Set Setup + VIDEO (4:24)
Full Funnel Importance + VIDEO (5:30)
Unknown Targeting Combinations
Bidding & Budgets
1 Ad Set = 1 Audience
Power Editor + VIDEO (2:40)
Optimization Work 🛠
Weekly Routines + VIDEO (5:07)
Monthly Routines
Attribution Knowledge + VIDEO (2:58)
Instagram Ads 📸
Silo vs Combo
The Mobile Only Focus
Influencer Marketing + VIDEO (3:16)
Scaling & Growth 🌲
Colder Audiences
The Patience Focus
Ancillary Audiences + VIDEO (3:44)
The Most Important Things To Remember 🔮
North Star Metrics
Layers Are The Enemy
CRO Vitality
Achieving Turbo Traction + VIDEO (4:47)
See You On Slack!
Campaign Setup
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