Building Your First Campaign + VIDEO

Google AdWords Mastery

Google AdWords Basics 🤖

AdWords Search 🔎

Keywords - What Are They?
Keyword Match Types + VIDEO (3:39)
Search Terms + VIDEO (1:55)
Negative Keywords + VIDEO (3:20)
N-gram
Quality Scores + VIDEO (4:09)
Bidding + VIDEO (5:32)
Ad Copy + VIDEO (3:54)
Ad Extensions + VIDEO (5:39)
Multi Intent Keywords & Temperatures + VIDEO (3:07)

AdWords Display 📺

Remarketing 👋

What Is Remarketing?
Setting Remarketing Up + VIDEO (8:06)
Negative Audiences + VIDEO (2:46)
Customer Match + VIDEO (1:53)
Similar Audiences + VIDEO (1:47)
Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15)
Different Types of Remarketing + VIDEO (3:14)

YouTube 🎥

Google Shopping 🛒

Setting Things Up For Success 💪

Navigating The AdWords Interface + VIDEO (8:51)
Connecting Accounts
Conversion Tracking + VIDEO (5:13)
Research For Search - The Keyword Planner + VIDEO (4:10)
Research For Display - The Display Planner + VIDEO (3:18)
Building Your First Campaign + VIDEO (8:31)
Single Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)
The Display & Video Ad Group Structure + VIDEO (3:19)
The Iceberg Effect + VIDEO (5:58)
Budgets & Bids + VIDEO (4:20)
Additional Tracking Options + VIDEO (3:26)

AdWords Editor 📐

Optimization Work 🎨

Daily Alerts + VIDEO (3:03)
Weekly Routines + VIDEO (19:28)
Monthly Routines + VIDEO (11:07)
Filters + VIDEO (2:50)
Attribution Models + VIDEO (3:55)

Script/Rule Automation ⚙️

Scaling & Growth 🌲

The Most Important Things To Remember 🔮

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