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Google AdWords Mastery
Google AdWords Basics 🤖
What Is Google AdWords? + VIDEO (2:29)
The History of AdWords
The AdWords Auction
Targeting & Budget Control
Data Insights + VIDEO (1:57)
Structure of AdWords + VIDEO (3:32)
Search vs Display + VIDEO (5:20)
PPC Temperatures + VIDEO (17:29)
AdWords Research + VIDEO (2:58)
Terminology & Language + VIDEO (7:35)
The BIG Picture
AdWords Search 🔎
Keywords - What Are They?
Keyword Match Types + VIDEO (3:39)
Search Terms + VIDEO (1:55)
Negative Keywords + VIDEO (3:20)
N-gram
Quality Scores + VIDEO (4:09)
Bidding + VIDEO (5:32)
Ad Copy + VIDEO (3:54)
Ad Extensions + VIDEO (5:39)
Multi Intent Keywords & Temperatures + VIDEO (3:07)
AdWords Display 📺
What Is The Display Network?
Setting The Stage + VIDEO (4:12)
Display Keywords (Contextual Targeting) + VIDEO (3:12)
Placements + VIDEO (2:47)
Topics + VIDEO (3:19)
Interests + VIDEO (4:54)
Demographics/Geographies/Languages
Layer Targeting + VIDEO (2:55)
Gmail Ads + VIDEO (4:24)
Ads In Mobile Apps + VIDEO (4:53)
Additional Settings + VIDEO (3:35)
Ad Types & Where To Build Them
Temperatures & Mini Baits
Building Your Display Funnel + VIDEO (3:34)
Remarketing 👋
What Is Remarketing?
Setting Remarketing Up + VIDEO (8:06)
Negative Audiences + VIDEO (2:46)
Customer Match + VIDEO (1:53)
Similar Audiences + VIDEO (1:47)
Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15)
Different Types of Remarketing + VIDEO (3:14)
YouTube 🎥
YouTube Stats
Types of YouTube Campaigns & Networks
Types of Video Ads + VIDEO (2:51)
YouTube Targeting + VIDEO (3:28)
Creating The Actual Video Ad + VIDEOS (2:36)
Strength of Audiences
Understanding New Metrics + VIDEO (3:26)
Google Shopping 🛒
What Is Google Shopping?
Setting Up Google Merchant Center
Setting Up Your Data Feed
Connecting Your Data Feed + VIDEO (2:52)
Writing Product Titles
Product Descriptions
Images & Prices
Campaign Structure + VIDEO (5:22)
Remarketing Optimizations + VIDEO (3:28)
Bidding Rules & Automation + VIDEO (3:16)
Drive Leads With Google Shopping? + VIDEO (2:07)
Setting Things Up For Success 💪
Navigating The AdWords Interface + VIDEO (8:51)
Connecting Accounts
Conversion Tracking + VIDEO (5:13)
Research For Search - The Keyword Planner + VIDEO (4:10)
Research For Display - The Display Planner + VIDEO (3:18)
Building Your First Campaign + VIDEO (8:31)
Single Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)
The Display & Video Ad Group Structure + VIDEO (3:19)
The Iceberg Effect + VIDEO (5:58)
Budgets & Bids + VIDEO (4:20)
Additional Tracking Options + VIDEO (3:26)
AdWords Editor 📐
What It Is & Where To Get It
Shortcuts For Quickness + VIDEO (4:25)
Optimization Work 🎨
Daily Alerts + VIDEO (3:03)
Weekly Routines + VIDEO (19:28)
Monthly Routines + VIDEO (11:07)
Filters + VIDEO (2:50)
Attribution Models + VIDEO (3:55)
Script/Rule Automation ⚙️
Scripts & Rules To Help + VIDEO (9:39)
Scaling & Growth 🌲
Scaling Search + VIDEO (3:57)
Scaling Display + VIDEO (2:50)
The Most Important Things To Remember 🔮
Sacrificing Metrics + VIDEO (1:55)
Granularity = More Control + VIDEO (1:35)
Landing Page Importance
Smoke Testing + VIDEO (2:40)
See You On Slack!
Building Your First Campaign + VIDEO
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