Discover Our ay 1 Meta Ads account structure & how we optimize.
Course Curriculum Overview
- Why Setting Goals & Planning Your Budget is Important
- How to Set Your Marketing Goals
- How to Calculate Your Current CPA
- Where to Set Your Budgets in Meta Ads
- What Ad Budget Types Meta Ads Has
- Choosing a Budget Large Enough to Exit the Learning Phase
- The Power of CPMs
- How to See What Special Category Advertisers Are Spending on Meta
- How Your CPC Will Determine Your Minimum Budget
- How Business Metrics Affect Marketing Goals
- Seasonal Budget Planning Spreadsheet (7:49)
- Understanding Audience Targeting
- Types of Audience Targeting Available
- 1st Priority = Custom Audiences
- 2nd Priority = Super & Lookalike Audiences
- 3rd Priority = Interest Targeting Audiences
- Why Interest Targeting Isn’t Always Reliable
- Best Audiences for B2B
- Understand Your Audience Insights
- Understanding Audience RE-Targeting
- The Power of Audience Market Segments
- Why We Build Audiences in Bulk
- AND vs. OR Targeting 🤷♀️
- Day 1 Audiences to Build (4:51)
- How to Create a Custom Audience (2:20)
- How to Create a Lookalike Audience (3:24)
- How to Create a Super Interest Audience (4:48)
- How to Create Social Engagers Audiences (2:57)
- How to Create Video Viewer Audiences (3:38)
- How to Create Website Visitor Audiences (1:52)
- How to Creat Initiate Check Audiences (1:42)
- The Power of Compelling Ad Creatives
- Why Having Strong Ad Creative Matters
- Developing Your Brand’s Creative Aesthetic
- Understanding Color Psychology in Creatives
- Adding Call-to-Actions on Your Creatives
- Creative Image Best Practices to Try
- The Power of Using Videos Over Images
- Create Geo-Targeted Ads With Location-Based Images
- Pro Tips for Making Creatives That Convert
- 5 A/B Tests to Choose Your Creative Direction
- Pre-Launch QC Checkist (Creative Edition)
- Why Regular Optimizations Are Important
- Most Important KPIs to Monitor
- Ultimate Optimization Checklist
- How to Strategically Pause Underperfoming Ads (4:08)
- How to Adjust Campaign Budgets (2:14)
- How to Adjust Ad Set Level Spending Limits (3:57)
- How to Test New Bid Strategies (6:38)
- How to Test Ad Types (8:20)
- Ideas for New Audiences, Creatives, & Offers to Test
- How to Update Lookalike Audiences (2:33)
- How to Update View Viewer Audiences (2:17)
- How to Adjust Your Cost Per Result Goal (2:45)
- How to Adjust Ad Copy & Creatives (4:00)
- Optimizations to Avoid to Re-Enter the Learning Phase
- Why Continued Experimentation Matters
- 7 Elements to A/B Test in Meta Ads
- How to Use the Split Testing Tool
- 19 Unique Ad Copy Ideas to Try
- How the Iceberg Effect Impacts Audiences Over Time
- Test Out Dark Posts (5:48)
- Test Out Seasonal Campaigns
- Test Out Location-Specific Ads
- 12 Advanced Retargeting Ad Ideas
- Facebook Advantage+ shopping campaigns: Are they worth the hype?
- How to Master Facebook Dynamic Product Ads
- How to Master Facebook Messenger Ads
- Final Thoughts: Leverage Other Platforms to Compound Wins
What else can you add to sweeten the deal?🍦
Our Marketing Toolbox to Plan Your Campaigns
Get the entire Google Sheet template we use to plan our audiences, ad copy, conversion tracking, and UTMs for new Meta Ad accounts.
Tons of SOPs to Scale Your Meta/Facebook Ads
Step-by-step instructions to implement the advanced Meta Ads tasks that we recommend you implement to scale your ad account.
KlientBoost Seasonal Budget Planning Spreadsheet
Learn how to plan your annual ad spend budgets for the calendar year, so you maximize returns during your busy season and promotions.
How will I recoup my investment?
The average Meta / Facebook Ads account return is impressive out of the gate - whether that’s 2x better or 8x better than what you have today.
But we like to do better than average.
Using our frameworks, we've seen accounts get a 4:1 return.
It's these impressive frameworks that grew KlientBoost from five members in 2015 to over 100 members in 2023 and scaled profits (using Google Ads as a key tool in our kit) from $100K MRR to $20 million ARR in only 6 years.
Go big or go home.
So, while we cannot guarantee anything - we strongly believe that by the end of this journey, you'll know how to wield Meta Ads to be your business's superpower.
Ready to dive into the course?
We can't wait to hear what you think of the new KlientBoost Academy & see your results from Meta / Facebook ads skyrocket. 🚀