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Meta / Facebook Ads Course
Introduction
What Differentiates KlientBoost Courses?
Meta Ads Course Overview
KlientBoost SOPs to Download
Chapter 1: Meta Ads Fundamentals
What is Meta?
The History of Facebook Advertising
How Do Meta Ads Work?
Meta Ads vs. Google Ads
Facebook Ads vs. Instagram Ads
Meta Commandments
How to Create a Meta Ad Account
Meta Ads Special Ad Categories
Navigating Meta Business Suite
Navigating Ads Manager
Meta Ads Glossary
Chapter 2: Goals & Budget Planning
Why Setting Goals & Planning Your Budget is Important
How to Set Your Marketing Goals
How to Calculate Your Current CPA
Where to Set Your Budgets in Meta Ads
What Ad Budget Types Meta Ads Has
Choosing a Budget Large Enough to Exit the Learning Phase
The Power of CPMs
How to See What Special Category Advertisers Are Spending on Meta
How Your CPC Will Determine Your Minimum Budget
How Business Metrics Affect Marketing Goals
Seasonal Budget Planning Spreadsheet (7:49)
Chapter 3: Building a Meta Campaign
Day 1 Account Structure (14:12)
Understanding Buying Types
Understanding Campaign Objectives
Introducing Network Placements
Facebook Power5 Framework
How to Create a Campaign Shell (10:12)
The Golden Rule to Ads Manager Campaign Builds
Pre-Launch QC Checklist (7:27)
Chapter 4: Understanding Audiences
Understanding Audience Targeting
Types of Audience Targeting Available
1st Priority = Custom Audiences
2nd Priority = Super & Lookalike Audiences
3rd Priority = Interest Targeting Audiences
Why Interest Targeting Isn’t Always Reliable
Best Audiences for B2B
Understand Your Audience Insights
Understanding Audience RE-Targeting
The Power of Audience Market Segments
Chapter 5: Audience Building
Why We Build Audiences in Bulk
AND vs. OR Targeting 🤷‍♀️
Day 1 Audiences to Build (4:51)
How to Create a Custom Audience (2:20)
How to Create a Lookalike Audience (3:24)
How to Create a Super Interest Audience (4:48)
How to Create Social Engagers Audiences (2:57)
How to Create Video Viewer Audiences (3:38)
How to Create Website Visitor Audiences (1:52)
How to Creat Initiate Check Audiences (1:42)
Chapter 6: Understanding Ads
Meta Ad Types Explained With Examples
4 Elements to of Writing an Ad
Why Understanding Competitor Ads Matters
What to Keep in Mind When Analyzing Competitor Ads
How to See Your Competitor’s Ads
Spying on Competitor Landing Pages
Chapter 7: Writing High Quality Ads
Understanding the Stages of Awareness
Matching Your Offers & CTAs to Intent
Understanding Your Customer’s Voice
Deciding Your Unique Value Proposition
How to Write Strong Headlines
How to Write Strong Primary Text
Short vs. Long Ad Copy - Which One is Better?
Chapter 8: Designing Creatives That Convert
The Power of Compelling Ad Creatives
Why Having Strong Ad Creative Matters
Developing Your Brand’s Creative Aesthetic
Understanding Color Psychology in Creatives
Adding Call-to-Actions on Your Creatives
Creative Image Best Practices to Try
The Power of Using Videos Over Images
Create Geo-Targeted Ads With Location-Based Images
Pro Tips for Making Creatives That Convert
5 A/B Tests to Choose Your Creative Direction
Pre-Launch QC Checkist (Creative Edition)
Chapter 9: Conversion Tracking Set Up
Why Conversion Tracking Matters
What is Conversion Tracking?
Setting Up the Meta Pixel
Setting Up Conversion Events
Setting Up the Conversions API (CAPI) (6:43)
Using Ads Reporting & Performance Breakdowns
Understanding Attribution in the New iOS14 World
Deep Dive into Attribution Windows
Chapter 10: Mastering Bidding Models
Why Bidding Models Matter
What Are Meta Bidding Strategies?
Types of Bid Strategies Available
How Campaign Objective & Bid Models are Connected
Manual vs. Automatic Bidding - Which One to Use
ABO vs. CBO - Which One to Use
Chapter 11: Optimization Schedule
Why Regular Optimizations Are Important
Most Important KPIs to Monitor
Ultimate Optimization Checklist
How to Strategically Pause Underperfoming Ads (4:08)
How to Adjust Campaign Budgets (2:14)
How to Adjust Ad Set Level Spending Limits (3:57)
How to Test New Bid Strategies (6:38)
How to Test Ad Types (8:20)
Ideas for New Audiences, Creatives, & Offers to Test
How to Update Lookalike Audiences (2:33)
How to Update View Viewer Audiences (2:17)
How to Adjust Your Cost Per Result Goal (2:45)
How to Adjust Ad Copy & Creatives (4:00)
Optimizations to Avoid to Re-Enter the Learning Phase
Chapter 12: Advanced Experimentation Strategies
Why Continued Experimentation Matters
7 Elements to A/B Test in Meta Ads
How to Use the Split Testing Tool
19 Unique Ad Copy Ideas to Try
How the Iceberg Effect Impacts Audiences Over Time
Test Out Dark Posts (5:48)
Test Out Seasonal Campaigns
Test Out Location-Specific Ads
12 Advanced Retargeting Ad Ideas
Facebook Advantage+ shopping campaigns: Are they worth the hype?
How to Master Facebook Dynamic Product Ads
How to Master Facebook Messenger Ads
Final Thoughts: Leverage Other Platforms to Compound Wins
2nd Priority = Super & Lookalike Audiences
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